When you’re starting your nonprofit, there are some non-negotiables.  You have to have a clear vision and mission.  You must have an active and supportive Board of Directors.  You better be ready to start aggressively fundraising.  You must have a blog.   Yes, you must have a blog.  I’m not talking about random blog posts with mundane updates about your programs.  I’m talking about a consistent blogging schedule where you’re regularly sharing relevant and timely information, and creating a dialogue around the issues that your organization cares about the most.